Data Analysis

Marketing Campaign ROI Analysis

A complete marketing analytics portfolio project that analyzes campaign performance, lead quality, revenue impact, ROAS, ROI, and budget efficiency across multiple marketing channels. This project demonstrates how marketing data from different platforms can be cleaned, connected, analyzed, and translated into practical business recommendations.

Excel, SQL, Python, Jupyter Notebook, MySQL, CSV, Data Cleaning, Data Visualization, Marketing Analytics, KPI Analysis, GitHub

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Data Analysis

Digi Agent GA4 Website Funnel Analytics Project

A GA4-style website analytics project analyzing traffic, landing page performance, SEO opportunities, engagement, and lead conversion for Digi Agent using Excel, SQL, and CRM-style data.

Excel, SQL, GA4, Google Search Console, CRM Data, Data Cleaning, Dashboarding, Funnel Analysis, SEO Analytics

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