About Me

I am a Marketing Analytics and Insights graduate student with a background in digital marketing, campaign management, and data-driven business decision-making. My journey started in traditional and digital marketing, where I worked with Facebook Ads, Instagram Ads, Google Ads, SEO, content strategy, and client reporting. Over time, I became more interested in the question behind every campaign: what does the data actually tell us?
Now, I focus on connecting marketing strategy with analytics. I use tools like Excel, SQL, Python, Tableau, and Power BI to clean data, analyze campaign performance, build dashboards, and turn raw numbers into clear business insights. My goal is to help businesses understand customer behavior, improve marketing performance, reduce wasted ad spend, and make smarter decisions based on data.
I enjoy working on projects related to digital marketing analytics, website performance, customer insights, campaign reporting, and data storytelling. Through my portfolio, I share projects that combine real marketing problems with practical analytics solutions.

What I Focus On

• Digital Marketing Analytics
• Campaign Performance Analysis
• Facebook Ads & Google Ads Reporting
• SEO & Website Traffic Analysis
• Excel, SQL, Python, Tableau & Power BI
• Dashboard Design & KPI Reporting
• Customer Behavior & Lead Quality Analysis
• Data Storytelling for Business Decisions